you could say when it comes to ads in magazines or newspapers (headlines mostly), or even commercials that i am pretty judgmental.
i know, i know, i don't know much about what goes into making these ads, but i can tell a bad one when i see one.
and oh did i see one today...
on the back of one of the magazines in my house there was a cigarette ad and the main word/point the company wants to get across is 'pleasure.'
okay yeah, good tactic i guess, ya know because it is pleasurable putting carbon monoxide into your body and blacking your lungs while at the same time slowly killing the people around you.
but! this one word was not the thing i was judging, it is what the two people in the ad are doing.
there is a couple and the woman is cheering her guy on who is about to blow candles out.
this is how he looks: a combination of excited(because, clearly, it is his birthday) and 'oh man, can i actually get the air i need to blow the candles out!?!'
the reason for the second part of the last sentence is where his hand is.
his hand is cupped on his forehead...the look of hesitance, confusion, i don't know, but you know what i'm talking about.
why i judged this ad so quickly was because of the irony...an add to promote smoking using a man blowing out candles.
i guess what they(the cigarette company) are trying to say is (in a motivational speaker kind of way), 'smokers, you can do what everyone else is doing. don't let your smoking hold you back from fulfilling your dreams... or, blowing out a birthday cake.'
the pals.
2 comments:
i⋅ro⋅ny
1 /ˈaɪrəni, ˈaɪər-/ Show Spelled Pronunciation [ahy-ruh-nee, ahy-er-] Show IPA
–noun, plural -nies.
1. the use of words to convey a meaning that is the opposite of its literal meaning: the irony of her reply, “How nice!” when I said I had to work all weekend.
2. Literature.
a. a technique of indicating, as through character or plot development, an intention or attitude opposite to that which is actually or ostensibly stated.
b. (esp. in contemporary writing) a manner of organizing a work so as to give full expression to contradictory or complementary impulses, attitudes, etc., esp. as a means of indicating detachment from a subject, theme, or emotion.
3. Socratic irony.
4. dramatic irony.
5. an outcome of events contrary to what was, or might have been, expected.
6. the incongruity of this.
7. an objectively sardonic style of speech or writing.
8. an objectively or humorously sardonic utterance, disposition, quality, etc.
thanks...
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